The iron man’s secret to business success in 2012
I learnt a tip from an Iron Man last week that has turned my world upside down. This insight, so simple yet so powerful- has absolutely changed the way I am viewing 2012 and chances of success in tough times. I have never felt more optimistic. Here’s why.
Read the papers. Listen to the news. If you are in business, it’s all gloom and doom. Economic woes everywhere: businesses under heavy pressure. It’s hard not to get pessimistic about the outlook for 2012.
Unless, that is, you have heard this advice from former Iron Man great Trevor Hendy. For those not familiar with Iron Men, they are supreme surf lifesavers who also compete in complex surf sport competitions.
I heard the story second hand when presenting some ‘Possums’ highlights to the leadership team of a global FMCG giant. Hendy had spoken to them the week prior. Here’s the essence. Hendy says this: never blame the environment:
“Conditions are always perfect.”
In Hendy’s world, he’d turn up to an Iron Man event and huge waves would be crashing about; or a strong wind coming from the wrong direction; or sweeping rains; or the sea was becalmed. It would be easy for an Iron Man’s shoulders to slump a little when conditions were not in their favour- and to start feeling the chips were against them. “Don’t do it,” seems to be the thrust of his approach. “Lift your heads. Conditions are ALWAYS perfect. Get out there and focus on doing your very best – and back yourselves.”
I LOVE that. “Conditions are always perfect.” It is so easy to use external factors as an excuse; as a reason to talk things down; to give yourself an ‘out’ ; to convince yourself that outcomes are beyond your control.
Of course they play a factor and that is a reality. BUT- change your mindset.
Take the approach that whatever the conditions and circumstance, they are perfect for you to do your best, outsmart your competition, thrill a prospect and achieve your goals. Follow these four guidelines:
- Keep your mind positive by accepting complete responsibility for yourself and everything that happens to you.
- Refuse to criticise or blame others.
- Resolve to make progress rather than excuses.
- Keep your energy focused forward, that things CAN improve in your business and your life.
Conditions are ALWAYS perfect. It is always up to us to make things happen.