The Secret To Fast-Tracking Success
You need to be cheeky to do this, and brave. Do it well, and you’ll accelerate towards success. Some won’t like this approach. So be it. It works, and I love it.
I am in Cape Cod tonight, having just finished dinner with Artist Steve. Three years ago he was a failed marketing guy. Unemployed. He spent his time painting seascapes. Someone saw his work, and bought a painting. Steve had an idea. He rented a gallery in the main street. Put up a sign: “Artist Steve- Cape Cod’s Newest Art Sensation” (or something like that). He sent paintings to a friend who had bookshops in Berlin and Amsterdam. “Now exhibiting across Europe” the banner triumphed in the gallery window. Steve sold hundreds of thousands of dollars worth in paintings last year. Sure- he has some talent, and now has ‘fame’ momentum. Most importantly, he did what many successful people have done. He had the nerve to….:
Act Bigger Than You Are.
Talk yourself up. Push the boundaries a little. Don’t lie and cheat. No. But do make realistically aggressive and bold claims about who you are, what you know, what you can do. Don’t be handcuffed by fear and self-doubt. Don’t talk yourself down. Be your own best raving fan.
In my PR days, I’d counsel clients to claim leadership… “… the leading expert in….,” …the pre-eminent specialist in the region…” Claim the high ground, and wait for someone to yell out…”Hang on a minute, that’s not right. I am the leading….” Here’s the rub. They never do. You quickly get accepted and positioned as the leader. Act bigger than you are.
I spoke to Tanya in New York last week. She wanted to change career direction, but only had two out of three skills to be perfect for her desired path. “I’ll need to accept a lower position to break into a role,” she mused. “Rubbish!” I enthused. “Get on-line. Research the area you are weak in. Read articles, Go to a conference. Speak to a couple of experts. Get the low down, the vocab, the vibe. Then go hard, unapologetically, for the biggest role you can get.” Act bigger than you are.
I do it all the time. Here’s an example. I often talk about my ’10,000 weekly subscribers and followers of my blog.’ That’s true. 10,000 is a big number. I’m proud of it. It’s the Sydney Entertainment Centre packed out for the basketball or Coldplay. It’s impressive. What I don’t tell anyone is that on average about 5,450 actually open the blog every week, and 4,000 of those spend more than 45 seconds reading it. Stlll good numbers. BUT not as impressive as 10,000. That’s why I haven’t told anyone about them, and never will. Act bigger than you are.
Here’s the point. Make realistically aggressive claims about yourself and your abilities… as an individual, for your business, or of past achievements. Don’t lie or cheat. That will trip you up badly. DO make the very best of who you are and what you have. Put your very best foot forward in the way you position yourself and your abilities. Be bold. Be confident. Talk yourself UP, dammit (in the right tone and manner, of course.)
Act bigger than you are. It’s a simple as that. Make it work for you. Please.