Are you getting enough ROL?
LOL! We all need lots of ROL in our lives. I have lashing of it at the moment. It’s critical to keep thriving. Do you have your share? WTF? Read on to find out.
It’s said ‘luck’ is when opportunity and preparation coincide. That just happened to me. I got lucky, and was ‘forced’ to do some serious homework on a very topical issue. I did a good job, and created content of real value. What’s key is whether I get maximum leverage from this good fortune. I need to do this brilliantly:
Make sure you get maximum ‘Return on Luck’.
The ‘luck’ for me was that a company engaged me to give a series of speeches. I thought I had the right content ‘in the can’, so said yes. But once briefed, I realised it was back to the drawing board. I had to build new content, and lots of work was required. So I spent 50 hours researching the ‘decline in trust’ phenomenon, then cast that learning across crisis management lessons learnt from the Hayne Royal Commission into misconduct into the banking sector, and then explored how to rebuild trust once broken. I did the work, learnt a lot, and shaped a powerful presentation on ‘rebuilding trust in an age of rage.’
Then I presented it at seven events around Australia.
So far, so good. But have I leveraged maximum ‘return on luck’? Not yet. But I am well on my way.
First, the exercise reminded me that while I am involved in lots of different projects, I am in fact deeply expert on reputation and crisis management. Also, that my world of experience means I can genuinely be a thought leader on the ‘trust’ crisis. It’s my sweet spot. Conditions are perfect!
So I have had the speaker bureaus already sign me up for three more ‘trust and reputation’ speeches so far, one of which is at a major forum in Asia. I have volunteered to speak to two major industry conferences to big audiences of client prospects, am cranking up the ‘trust healthcheck’ book I am writing, to be illustrated by the hugely talented Guy Downes, and am polishing product offerings that feed off my speech content. And there’s much, much more in the works. I am going to make damned sure I get maximum ‘return on luck’ from someone asking me to do what was to be a one-off speech.
It reminded me to keep eyes peeled for the luck we get in our lives, which we then need to maximise.
On the macro big picture…. I know I failed to leverage the scare a tumour in my throat seven years ago gave me about my health and poor habits. I made some progress, but not enough. I have not maxed my ‘return on luck’ on that one. Not yet. I did leverage fully the luck of having my Mum in my life until only very recently – and I’m touching 60! Now, that’s lucky! I am only too aware of how lucky I am to have my family, but I don’t yet savour every day and show them always that I fully appreciate the gift. In my heart I do, but I could and must do better.
On the micro grind level, every week things happen to us that are ‘lucky’. We win a client that opens up a new industry sector for us, we get a role that accelerates our growth, we meet someone who inspires and ignites us, we stumble upon an insight which we can commercialise. Whatever.
The key is to be alert for those ‘moments of luck’…. and when they come, to recognise them. And then to get huge ROL.
What’s the luck happening in your world right now? And are you getting maximum ‘return on luck?’ It’s worth serious thought!
PS Can’t recall who told me about ‘return on luck.’ I think it was Don over coffee at The Intercon. THANK YOU whomever it was! I was lucky to hear it! Chris