Blog

Why I have the best job in the world – and you can too!

This could be the most valuable Wrestling Possums post I will ever write. It might shape your career, or change your path forever. It will help tell you whether you have, or could make your current job, the best job in the world. Or if it’s time to move on. It’s a must read, and please- pass it on to those you care about.

We have one shot at our careers. Making sure the roles we give our talents and energies to are in turn giving us what we need to thrive, be fulfilled, happy and realise our full potential is vital.

A new role seems like a chance for a fresh start, and a step up. But is it? Or can you actually improve key ingredients of your current role to make it right for you at this stage of your career.

There are five key criteria which make up the ideal job for me. Have a look at each. Score each out of ten. I consider a 7/10 or above an ideal score for each criteria. Give it a go. Does your score add up to 35/50 or above?

More ‘sexing up’ client relationships proven tips

In a previous post I outlined how client relationships often get stale, and offered 5 great ideas to ‘sex it up’ a bit. Here are five more proven ideas to put some spice back into relationships that have kind of got a bit staid and boring, for all.

The magic of the early days dwindles. You start taking each other for granted. You don’t tell them you love them. You get a bit fat and lazy.

Danger! This is when competitors put on that little black dress, apply the make-up and start winking at your client across the bar. This is a high risk time, so take action fast to spice up the relationship. To ensure clients keep coming home to you when competitors wink at them, follow these five proven relationship ‘sex it up’ actions right now.

Got the balls to fire your biker clients?

80 percent of our profits come from 20 percent of our clients. Yet we often give our worst, most unprofitable clients our most intense attention and very best efforts. They’re rude, bullies, have outrageous expectations, treat our people terribly, ruin staff morale and inevitably complain bitterly about bills, even when we deliver great results!

I call them ‘bikers’. Here’s why, and here’s why you should fire them, TODAY. It’s a great story, and a two minute read! But two minutes that you’ll remember for as long as you work with clients.

“Stop being so bloody busy” The best advice I’ve received

When one of the most impressive advertising leaders in the world told me to “Stop Being So Bloody Busy”, his words had a profound impact, and changed the way I operate.

Miles Young, now the global CEO of Ogilvy, opened his speech to the regional PR leadership meeting in Cambodia with: “Now- here’s my message: please, stop being so bloody busy.” When he explained what he meant, it was clear his advice was invaluable.

It’s advice that has made me slow down… to stop and think…and has helped me become a much better Trusted Advisor, and friend. Here’s how Miles explained himself.

Six proven steps to creating raving fans

The only thing worse than being talked about is not being talked about. I think it was Oscar Wilde who said it. And how true this is in business, so long as that talk is all positive.

Positive word of mouth about you from existing clients is the most potent weapon to winning new work and influence. But if you stuff up, and that word of mouth is negative, the impact can be devastating. Here’s six proven steps to creating raving fans, and to ensuring detractors are few and far between.

If you meet a client’s expectations of performance, they will tell one other person about you and about being satisfied. Exceed their expectations and they will tell five others. Not meet their expectations and they will tell ten. Yes- ten! The consequences of poor performance are massive! So follow these Six Proven Steps To Creating Raving Fans.

Nike and the F word: How to motivate yourself into action

Warning! This post contains a naughty word. No-not ‘profit’. This one starts with F, and ends with K. But it’s a relevant story- one I only recently heard, and which has had an immediate, dramatic and positive impact on my effectiveness and productivity.

Productive, successful executives are those able to consistently tackle and get done difficult and big challenges. How do they do it?

Frankly- I don’t know, but I do know how I get more of the important things done, and recently learnt a great additional tip from a book by fitness guru Michelle Bridges, who made her name as the fitness coach on the TV show, “Australia’s Biggest Loser.” It’s a fabulous tool to increasing our performance- every time we have a tough job to do.