Got the balls to fire your biker clients?

80 percent of our profits come from 20 percent of our clients. Yet we often give our worst, most unprofitable clients our most intense attention and very best efforts. They’re rude, bullies, have outrageous expectations, treat our people terribly, ruin staff morale and inevitably complain bitterly about bills, even when we deliver great results!

I call them ‘bikers’. Here’s why, and here’s why you should fire them, TODAY. It’s a great story, and a two minute read! But two minutes that you’ll remember for as long as you work with clients.

“Stop being so bloody busy” The best advice I’ve received

When one of the most impressive advertising leaders in the world told me to “Stop Being So Bloody Busy”, his words had a profound impact, and changed the way I operate.

Miles Young, now the global CEO of Ogilvy, opened his speech to the regional PR leadership meeting in Cambodia with: “Now- here’s my message: please, stop being so bloody busy.” When he explained what he meant, it was clear his advice was invaluable.

It’s advice that has made me slow down… to stop and think…and has helped me become a much better Trusted Advisor, and friend. Here’s how Miles explained himself.

Six proven steps to creating raving fans

The only thing worse than being talked about is not being talked about. I think it was Oscar Wilde who said it. And how true this is in business, so long as that talk is all positive.

Positive word of mouth about you from existing clients is the most potent weapon to winning new work and influence. But if you stuff up, and that word of mouth is negative, the impact can be devastating. Here’s six proven steps to creating raving fans, and to ensuring detractors are few and far between.

If you meet a client’s expectations of performance, they will tell one other person about you and about being satisfied. Exceed their expectations and they will tell five others. Not meet their expectations and they will tell ten. Yes- ten! The consequences of poor performance are massive! So follow these Six Proven Steps To Creating Raving Fans.

Nike and the F word: How to motivate yourself into action

Warning! This post contains a naughty word. No-not ‘profit’. This one starts with F, and ends with K. But it’s a relevant story- one I only recently heard, and which has had an immediate, dramatic and positive impact on my effectiveness and productivity.

Productive, successful executives are those able to consistently tackle and get done difficult and big challenges. How do they do it?

Frankly- I don’t know, but I do know how I get more of the important things done, and recently learnt a great additional tip from a book by fitness guru Michelle Bridges, who made her name as the fitness coach on the TV show, “Australia’s Biggest Loser.” It’s a fabulous tool to increasing our performance- every time we have a tough job to do.

7 Golden rules to giving great presentations

Speaking in public ranks close to death as amongst most people’s greatest fears. Yet being able to present well is a vital skill needed to succeed in most careers.

Presentations are critical ‘moments of truth’ – where we persuade prospects to hire us, existing clients to fund new campaigns, or colleagues and bosses to support our ideas. Yet we often neglect simple rules without which presentations will fall flat and fail.

Here are the 7 Golden Rules I have learnt to ensure I give winning presentations. And the first and most important was learnt from a man who epitomised Danny Devito on crack. In fact, injecting a bit of Hollywood into presentations is part of the secret. Here’s how.

The secret to achieving your goals every time

‘Success is steady progress towards one’s personal goals’- well, that’s what my fortune cookie from The Peacock Gardens told me last night.

Achieving goals is a daunting journey littered with setbacks. Yet watching our 8 year old son learn to play rugby has reminded me of the secret to reaching goals. Simply put, he refused to tackle. No matter how much I yelled, begged, bribed, cajoled- he could not bring himself to do a tackle. Until someone whispered the secret in my ear.

It’s the secret that has helped me to dust myself off when I’ve failed, and has kept me moving forward. And it’s a secret that works whether you’re 8, or 50.