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Usher, tattoos, taxis – three top tips to keep clients wanting more

By being in the mosh pit at rock concerts, I am a better, more ‘in demand’ and vibrant client adviser. Sounds weird? Maybe- but it’s true. Here’s why.

Pink’s was bouncy, young, optimistic, inspiring. Kings of Leon grungy, alcohol-city and smelling of vomit. I saw stuff at Usher I am still trying to process. Leonard Cohen? Well- the crowd was so old we were all seated! Point is- I learnt an enormous amount at every one of these events.

Here’s the rub. We have to work hard every day to ‘feed our minds’, and keep connected to the real world around us- the audiences and sub-cultures our clients or organisations are selling products to. Here are my three top tips to do just that…

“Stop being so bloody busy” The best advice I’ve received

When one of the most impressive advertising leaders in the world told me to “Stop Being So Bloody Busy”, his words had a profound impact, and changed the way I operate.

Miles Young, now the global CEO of Ogilvy, opened his speech to the regional PR leadership meeting in Cambodia with: “Now- here’s my message: please, stop being so bloody busy.” When he explained what he meant, it was clear his advice was invaluable.

It’s advice that has made me slow down… to stop and think…and has helped me become a much better Trusted Advisor, and friend. Here’s how Miles explained himself.

‘Sexing up’ client relationships – 5 top tips

To ensure clients keep coming home to you when competitors wink at them, follow these five proven relationship ‘sex it up’ tips right now.

Relationships get stale. The magic of the early days dwindles. You start taking each other for granted. This is a high danger time and you need to move fast to spice up the relationship.

First, though, remember the Golden Rule of client retention and growth.