If you want to make the year ahead a GREAT YEAR for your career and growth, then read this post. You’ll learn in two minutes the four key steps needed to sharpen your personal brand at work. Do this, and 2012 will see your career thrive.
To maintain great personal brands with colleagues, we need to work constantly on these four vital ingredients to personal branding success.
Hugo Boss, Emirates, Audi, Moet et Chandon, Apple. When we hear these words, we immediately get a feeling about the product: a perception, made up by many considerations. That’s branding.
We’re all ‘brands’, whether we like it or not. When your name is mentioned in business, those there get that instant feeling about you- their perception of you as a professional brand. Personal brands are not stagnant- when you start a new role or get promoted, you have to start again with your brand- and build it afresh. Here’s how to do it.