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You Must Know This About No

If you can ‘sell’, you become hugely valuable. Here’s a brutal truth about selling. It’s the difference between success and failure. Do you know it?

Selling is hard. It needs courage. Resilience. Confidence. In modern business, the ability to ’sell’ is more critical than ever. Yet the process is fraught with setbacks and rejection. It can be depleting and draining. Unless you believe this one brutal truth. Here it is.

Setbacks Are The Best Motivators Of All!

Are you able to get up when you’ve been knocked down? It’s a key to progress. Here’s a powerful ‘helping hand’ to get you off the floor. It’s lifting me daily. Give it a go!

The undefeated martial arts world champion had the 200 advertising and media agency CEOs spellbound as she told her story of resilience. Her world changed instantly while at the height of her sporting prowess. The diagnosis: cancer. Then a letter arrived, from her ‘sensei’ (teacher) – her most valued mentor and coach. In it, just one sentence.

Whiskey’s Wise Advice For Career Success in 2017

Want to make positive, big progress towards your career and life goals this year? Yes? Then do this. And right now!

How was your 2016? Some triumphs? Tough out there? Now’s a good time to reflect on how to move forward in your career. Here’s a tip. I was in Melbourne, overwhelmed with a sense of foreboding and impending doom. Minor setbacks had knocked the wind out of my confidence and mojo. I was in a funk. Lost in a tsunami of fear, pessimism, defeatism, catastrophising.

Then I saw a Johnnie Walker billboard. It gave me the answer to getting back in control and tackling 2017 with hope and optimism. This is what it said:

Why A Good Waxing Saves Careers

There’s a real message in hot wax to help smooth successful and happy careers. It all starts with self-examination. Take a look, and thrive. Here’s how.
In Greek mythology, Daedalus advised his son Icarus to be bold enough to fly but not to fly so high that the sun’s heat would melt the wax of the wings he had fashioned for him.
Thrilled by his initial aerobatic successes, Icarus ignored his father’s advice and paid the ultimate price – a sobering demonstration of unjustified self confidence and the abuse of power.
He blew his moment in the sun, and fell victim to this wonderful adage:
“…. Today a peacock, tomorrow a feather duster.”

How To Win By Not Being The Best

Is this madness? “If you want to succeed, do NOT try to be the best at what you do.” No. It’s absolute magic. Here’s why.

Okay. It sure sounded like madness when I heard it. Then, in the next sentence, came the gem that can change careers and businesses- for the better.
This will make you think. It will challenge you. And if you can work out how to use it, will turbo-charged you to greater, faster success.

Here’s the story. The global advertising industry leader was live on satellite link from Europe, sharing with the 200 industry leaders in the room his counsel on how to thrive in fast changing times. His key message: Do not try to be the best at what you do. Instead:

The Bikie’s Secret Of Success

A bikies’ powerful advice persuaded me to turn down a juicy project with a prestigious corporate. Madness? No. It’s the path to success. Here’s why.

I have been trying hard to focus on fewer, bigger things so I can build the business model I want for this next phase of my career. Two months ago I resigned 50% of my revenue to ‘clear the decks’ and enable a calmer, more strategic approach. But I still agree to do stuff I should let go of. After all, bills have to be paid. Then the bikie shared his unusual counsel: