Look around- what do you see? Yes indeed- it’s the GFC, by stealth. No headlines this time, screaming ‘GFC!!!” Just every business leader I meet telling me, “We have never seen it tougher than this.” If you and your business are to survive icy winds ahead, remember this golden rule of survival in tough times. Ignore it at your peril.
Ever see the movie, “Zulu”? The hordes are swarming over the barricades, a straggling group of red coated English soldiers desperately firing at them, just keep them at bay. Bullets are running short. Soldiers rush back to the ammunition hut. “More ammo!!!” they scream. “Fill in the form first,” says the munitions Captain.
Madness. If ever there was a time to change the agreed process, that was it!
In the words of Robbie Deans, when he took over as coach of the Australian Wallabies rugby team, his philosophy was built around one thing alone: