My car buff mates ridicule me because – in 25 years- I have only ever owned Saab cars. I’ve had seven of them. Now that Saab has gone bust, they laugh even louder. But little do they know that the essence of Saab, and why I buy them, has also taught me the most critical ‘must have’ to survive in business. If you don’t do this, you will fail- guaranteed.
Last night at dinner in a brightly lit Japanese restaurant in Jakarta, my colleague Mike B wept with tears of laughter.
“What are you going to do now that Saab has gone out of business?! No more spare parts for you…hahahaha!” He rubbed it in by telling me the TV car show ‘Top Gear’ had done a great segment on the demise of Saab, and he’d send me the link. Watching it an hour later, I suddenly realized why I always bought Saabs, and why that very same reason had underpinned my ability to keep surviving in business. If you don’t have this in your armory, beware. You WILL come a cropper.