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More ‘sexing up’ client relationships proven tips

In a previous post I outlined how client relationships often get stale, and offered 5 great ideas to ‘sex it up’ a bit. Here are five more proven ideas to put some spice back into relationships that have kind of got a bit staid and boring, for all.

The magic of the early days dwindles. You start taking each other for granted. You don’t tell them you love them. You get a bit fat and lazy.

Danger! This is when competitors put on that little black dress, apply the make-up and start winking at your client across the bar. This is a high risk time, so take action fast to spice up the relationship. To ensure clients keep coming home to you when competitors wink at them, follow these five proven relationship ‘sex it up’ actions right now.

Got the balls to fire your biker clients?

80 percent of our profits come from 20 percent of our clients. Yet we often give our worst, most unprofitable clients our most intense attention and very best efforts. They’re rude, bullies, have outrageous expectations, treat our people terribly, ruin staff morale and inevitably complain bitterly about bills, even when we deliver great results!

I call them ‘bikers’. Here’s why, and here’s why you should fire them, TODAY. It’s a great story, and a two minute read! But two minutes that you’ll remember for as long as you work with clients.

Six proven steps to creating raving fans

The only thing worse than being talked about is not being talked about. I think it was Oscar Wilde who said it. And how true this is in business, so long as that talk is all positive.

Positive word of mouth about you from existing clients is the most potent weapon to winning new work and influence. But if you stuff up, and that word of mouth is negative, the impact can be devastating. Here’s six proven steps to creating raving fans, and to ensuring detractors are few and far between.

If you meet a client’s expectations of performance, they will tell one other person about you and about being satisfied. Exceed their expectations and they will tell five others. Not meet their expectations and they will tell ten. Yes- ten! The consequences of poor performance are massive! So follow these Six Proven Steps To Creating Raving Fans.

‘Sexing up’ client relationships – 5 top tips

To ensure clients keep coming home to you when competitors wink at them, follow these five proven relationship ‘sex it up’ tips right now.

Relationships get stale. The magic of the early days dwindles. You start taking each other for granted. This is a high danger time and you need to move fast to spice up the relationship.

First, though, remember the Golden Rule of client retention and growth.

The most powerful weapon to growing your business

It started when Andrew Parker sent me a dozen mangoes and a bottle of French champagne. With that gesture I learnt the secret to guaranteeing a steady flow of referrals and new revenue to any consulting services firm. Andrew called it his MICRophone program. This is how it works.

When I started my own firm, I had 17 years of ‘sweat equity’ behind me of relationships and favours done. I expected a stream of new client referrals in those early days, a ‘thank you and good luck’ gesture from a long list of professional ‘I Owe You’s.’