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How To Win By Not Being The Best

Is this madness? “If you want to succeed, do NOT try to be the best at what you do.” No. It’s absolute magic. Here’s why.

Okay. It sure sounded like madness when I heard it. Then, in the next sentence, came the gem that can change careers and businesses- for the better.
This will make you think. It will challenge you. And if you can work out how to use it, will turbo-charged you to greater, faster success.

Here’s the story. The global advertising industry leader was live on satellite link from Europe, sharing with the 200 industry leaders in the room his counsel on how to thrive in fast changing times. His key message: Do not try to be the best at what you do. Instead:

The 5% Secret To Powering Your Career

If you want to have an incredibly successful, vibrant, long-lasting career, then please- there is no need to be a 100 percenter. All you need to be is a 5 percenter. Here’s why. I’ve just returned from the Cannes Creativity Festival. I paid my own way. No pointy end plane trip and five star hotel paid by a cosy corporate master. Just me. Backing myself. The reason I’m doing it is because of that secret to career longevity and success. Do this, and thrive. Here it is:

Why Cheating Is Over, Dude

The actor Will Smith gave me some brilliant advice this week. It’s the secret to business success today. Get it wrong, and you’re stuffed. Here it is.

I’ve never seen a Will Smith movie, nor paid him any attention. So when he spoke to a packed room at the Cannes Creativity Festival this week, I was ready to be underwhelmed. Well, he was brilliant. Impressive. Focussed, with a genuine purpose to make a difference. It was this advice given to him by his son, who he’d flippantly advised to cheat on his girlfriend rather than end a 10 year relationship, that was the deepest insight. Will’s son told him this:

Savage Oxygen- the new book from the Possum Wrestler

Possums subscribers- huge news for little old me. It took a year longer than planned. Something you have been waiting for with bated breath. Relax. Here it is!!!

Savage Oxygen…. my new book!!! A ‘mobile mentor’ of inspiration for happier, more successful careers.

The blurb is below. But don’t delay! If you have ever got any value out of my five years of Possums posts, then please- click on the link below and buy a copy. Or as many as you like! For your teams…. gifts for clients… to balance rickety tables…. whatever. Buy up big!!! Here’s the link:

The Forgotten Secret Sauce For Powerful Careers

Are you neglecting the most valuable asset you have to power your career during turbulent times? I bet you are. Here’s the warning sign that your career is in big danger. And what to do about it.

Keeping at the leading edge of our industries to remain relevant and valuable is one of the defining career challenges of our times. Often, it’s about keeping up with technology. But that’s not enough. Underpinning all successful careers is a platform of goodwill and support which we often give low priority to. Yet the ‘danger sign’ is flashing loud and clear if we just pause a moment and reflect upon it. Here it is.

Only One Thing To Share- And It’s Brilliant!!

Much of my time is spent advising others how to grow their businesses. Yet it took a client to give me the answer on how to grow mine. Magical advice. Powerful for business and life. Here it is.

Education industry leader and thought leader Ryan Trainor grabbed my arm when I told him I was ‘drowning’ – that my little business was over-flowing with opportunity – too much to do, too little time to do it. “Wait here,” he said as he sprinted upstairs to bring me a book. I read it on the plane. It has changed everything. It’s advice I give clients. But had to hear it myself before I took my own medicine. Quite simply, that advice is this: