This will shock you. To succeed in business in 2012 and beyond, you have to do something dramatically different. Do this, and grow. Don’t do it, and die. Seriously- this is serious. It’s all about the ‘X Factor’. Here’s why, and here’s what to do about it.
The three traditional ‘must haves’ for businesses and individuals to succeed today are no longer enough. And in 2012, with the acceleration of change everywhere, this will be more true than ever before. To succeed, we now must also have one extra, all powerful attribute without which we will not reach our full potential. This is what it is, and how to get it.
At a conference in the Hunter Valley near Sydney, the dinner speaker knocked our socks off. First- because he looked about 12 years old (he was in fact in his mid 20s). Secondly- because of a competitive strategy and reality he shared with us that has been front of mind for me ever since. Here’s the story.