Archive | New Business RSS feed for this section

Coco Chanel’s Secret To Winning Presentations – Every Time!

I have always rated myself (so modestly) as quite brilliant at new business pitches, and at structuring presentations to win. Deluded fool that I am! This became abundantly clear when I read this story about Coco Chanel. I suddenly realized how naive I was, and how badly I had got it wrong. Here’s the story.

I loved the theatre and acting as a young man. So new business pitches were an aspect of business I was immediately seduced by. The thrill of the chase, the creativity of shaping a great presentation, the fun of rehearsing, the theatre and drama of the pitch. That delicious taste of victory.

I spent years gathering techniques to deliver the perfect pitch, and to structure presentations so they are irresistible persuasive. The hit rate has been pretty good. It would have been much higher if I had heard this story about fashion icon Coco Chanel at the beginning of the journey. Here it is.

Eight steps to making new business part of your DNA

Keeping that all-important new revenues pipeline full is the stuff of nightmares for business owners. But getting it right is key to survival. And if you help your boss win business, your career will sky-rocket. Here’s how to do it.

Making ‘Pipeline’ part of your business’s DNA is key to success and survival.

Identifying, nurturing and then converting new business revenue can be one of the most thrilling parts of our business. It’s also critical. The Pipeline must always be full, no matter how busy we are at any given time. The busyness suddenly ends as projects wrap up. You look into the Pipe and there’s nothing there. Oh dear.

Here are EIGHT STEPS to making Pipeline part of your DNA.