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How To Win By Not Being The Best

Is this madness? “If you want to succeed, do NOT try to be the best at what you do.” No. It’s absolute magic. Here’s why.

Okay. It sure sounded like madness when I heard it. Then, in the next sentence, came the gem that can change careers and businesses- for the better.
This will make you think. It will challenge you. And if you can work out how to use it, will turbo-charged you to greater, faster success.

Here’s the story. The global advertising industry leader was live on satellite link from Europe, sharing with the 200 industry leaders in the room his counsel on how to thrive in fast changing times. His key message: Do not try to be the best at what you do. Instead:

Savage Oxygen- the new book from the Possum Wrestler

Possums subscribers- huge news for little old me. It took a year longer than planned. Something you have been waiting for with bated breath. Relax. Here it is!!!

Savage Oxygen…. my new book!!! A ‘mobile mentor’ of inspiration for happier, more successful careers.

The blurb is below. But don’t delay! If you have ever got any value out of my five years of Possums posts, then please- click on the link below and buy a copy. Or as many as you like! For your teams…. gifts for clients… to balance rickety tables…. whatever. Buy up big!!! Here’s the link:

Why I Want You To Play In The Traffic

It’s the worst advice for children. But powerful counsel if you want to make your career a huge success, today and tomorrow. Do this and thrive. It’s as simple as that.

I caught up with Paul K this week, a hugely talented, inspiring and successful entrepreneur who specialises in leadership work. I’d seen him eight months ago, just after I quit my big job. We’d chatted about my plans. Now I updated him on progress – on all the ‘shoe leather’ I’d been burning to connect and lift profile- and how my Advisory practice was booming.

“It’s no surprise,” Paul commented. “You’re doing something well that so many forget to do at their peril in their careers. You are……”

How To Prevent Your Career From Being “Uber’ed”

This is a time of business and career extinction. There’s also massive opportunity. Here’s a simple model on how to make sure you triumph through relentless change.

“Fintech” is exploding globally. Many banks are funding incubator hubs where Fintech start-ups beaver away trying to, wait for it, put the banks out of business. Bill Gates explained it a few years ago: “The world needs banking. The world does not need banks.” So the banks are smartly making sure they have a stake in anything that is likely to change the rules, and cannibalize their core business.

I gave two big speeches recently – to 1,500 marketing, digital and research industry leaders. My message was simple. Work on yourself as a project – harder than you work on your job – or end up on the career scrap-heap of has-beens. I told the Gates story, then challenged them, as I am you now, to do this exercise: think about what you do as a job and then fill in the blanks of this statement:

The Three Vital Ingredients To Fast-Tracking Career Success

The most common question I am asked by the most ambitious, impatient emerging talent is this: “How do I fast-track building a successful career?” I tell them. And they really don’t like the answer. Do you?

The answer to building career success is simple. Well, in my view anyway. Let’s see if you agree. I share this perspective from a knowledge bank of 30 years of ‘in the trenches’ experience, of hiring, mentoring, and coaching thousands, of building, buying, merging and closing businesses, and of farewelling many under-achievers.

Here’s my view. Every single ‘successful’ person I have seen who has climbed rapidly up the corporate ladder has had these three attributes in spades. You must have all three. Two is not enough. Have a read, and then score yourself out of 10 against how you’re tracking right now against each (10/10 being ‘brilliantly’… 1/10 ‘an unmitigated disaster’). Here they are:

Two Inseparable ‘Must Haves’ For Success- Do You Have Them?

The two most critical ingredients to building successful businesses and careers are so very elusive. Yet without these two factors thriving in tandem, failure is guaranteed. How do you rank against each?

I was in New York two weeks ago exploring opportunity I’d been approached about. It was intoxicating, and seductive. I resisted temptation, though, and left with absolute clarity about what I want and will do next in my career. Not for me the global stage. Rather, all my energies will be focused more locally, helping leaders accelerate growth – growth of businesses, market value, reputation, team success, careers. I am bursting with excitement about how I can best help do this. Here’s the key. Achieving ‘success’ is built around two simple yet critical traits every one of us must have to reach goals: