I have always believed to succeed in business, ‘being first’ would be a bloody good place to start. But I was wrong. The fact is, coming second, or even third, is critical to succeeding in business and often, in life. Here’s why.
Malcolm Gladwell spoke about it at the Cannes Creativity Festival in June 2011: how innovators often are not the ones who end up commercializing their innovations. Rather, someone else sees it, tweaks it, refines it, popularizes it, and makes a fortune out of it. Think “Steve Jobs , the mouse, icons and stealing Xerox’s great ideas…” Jobs stole the ideas and made them great. He made a fortune out of this.
I liked the concept, but did not really understand the point, until I read this great quote from an Australian rugby union legend, John Eales, who said: