Tag Archives | building relationships

The Toilet Seat, Crossed Wires and A Secret To Leadership

Something happened in my toilet once that shocked me deeply, and taught me a valuable lesson about life, relationships, and leadership. How could I have been so blind? Beware though- this is an ‘adults only’ Possums episode, with unsavory photographs. Read on at your own risk. My promise- the reward is profound.

“Put the toilet seat down!!!!” she screamed at me for the 20th time that week, and third time that day. I was livid. “You must be in La La land you crazy person- I HAVE and DO put it down and you have quite simply gone mad.” “ME? ME??? You’re the lazy, inconsiderate, uncouth animal who does not have even the most basic manners or respect to do the right thing. It’s disgraceful. I have had ENOUGHHHHHHH!!!!”

And so had I. “Ok- look here and watch this,” I snarled, standing over the seat. “Let me demonstrate, once and for all.” I did, and then suddenly realized the massive mistake I had been making. It’s a lesson in life and leadership worth knowing- and here it is.

Why Coming Second Will Help Ensure You Win- Every Time

I have always believed to succeed in business, ‘being first’ would be a bloody good place to start. But I was wrong. The fact is, coming second, or even third, is critical to succeeding in business and often, in life. Here’s why.

Malcolm Gladwell spoke about it at the Cannes Creativity Festival in June 2011: how innovators often are not the ones who end up commercializing their innovations. Rather, someone else sees it, tweaks it, refines it, popularizes it, and makes a fortune out of it. Think “Steve Jobs , the mouse, icons and stealing Xerox’s great ideas…” Jobs stole the ideas and made them great. He made a fortune out of this.

I liked the concept, but did not really understand the point, until I read this great quote from an Australian rugby union legend, John Eales, who said:

More ‘sexing up’ client relationships proven tips

In a previous post I outlined how client relationships often get stale, and offered 5 great ideas to ‘sex it up’ a bit. Here are five more proven ideas to put some spice back into relationships that have kind of got a bit staid and boring, for all.

The magic of the early days dwindles. You start taking each other for granted. You don’t tell them you love them. You get a bit fat and lazy.

Danger! This is when competitors put on that little black dress, apply the make-up and start winking at your client across the bar. This is a high risk time, so take action fast to spice up the relationship. To ensure clients keep coming home to you when competitors wink at them, follow these five proven relationship ‘sex it up’ actions right now.

Got the balls to fire your biker clients?

80 percent of our profits come from 20 percent of our clients. Yet we often give our worst, most unprofitable clients our most intense attention and very best efforts. They’re rude, bullies, have outrageous expectations, treat our people terribly, ruin staff morale and inevitably complain bitterly about bills, even when we deliver great results!

I call them ‘bikers’. Here’s why, and here’s why you should fire them, TODAY. It’s a great story, and a two minute read! But two minutes that you’ll remember for as long as you work with clients.

The secret to winning pitches

To win new business pitches, having great ideas that solve client problems is not enough. We also have to beat our competitors.

It’s easy to get absorbed in solving client problems when working on a pitch. The client wants a strategy and ideas which will deliver certain results. That’s our focus and has to be nailed, absolutely.

But to ensure a world class ‘win’ hit rate, developing great strategies and ideas for the client is not enough. Sometimes competitors beat us not because they are better than us, but because they beat us.

To win more often, put just as much energy into developing YOUR AGENCY’S STRATEGY to win… your strategy to beating your competition.

‘Sexing up’ client relationships – 5 top tips

To ensure clients keep coming home to you when competitors wink at them, follow these five proven relationship ‘sex it up’ tips right now.

Relationships get stale. The magic of the early days dwindles. You start taking each other for granted. This is a high danger time and you need to move fast to spice up the relationship.

First, though, remember the Golden Rule of client retention and growth.