Tag Archives | calvin klein

Why I Love To Be Rubbished

When the boss of one of the biggest communications groups in the world rubbished me and my reputation for a full 10 minutes, why was my reaction one of delight and high fives? Here’s the answer.

A former colleague had a meeting with the boss of one of the world’s biggest marketing communications groups. Let’s call him ’The Boss’, with apologies to Bruce. A mutual associate beamed down the phone: “Our friend told me The Boss spent 10 minutes of their meeting rubbishing YOU.”

I was bemused. I’d never even met The Boss. I was far down the pecking order when our worlds were vaguely associated. How and why on earth had he even heard of me? Then I remembered what I had done to give him the absolute shits. You see, as I have got older, I have become obsessed with boldness – in saying what I really think and feel, and doing what I believe is the right best thing to do, irrespective of the consequences. Here’s the price I pay:

My Heartfelt Advice To The Graduates On How To Triumph For Yourself

“You have to bring your ‘A game’ when it really counts, Chris,” cautioned my colleague before a critical meeting. He was off track. Adding value is NOT about nailing big moments. That helps. But THIS is what REALLY counts if you want to have a great career.

I have been preparing a speech to give to a group of ‘communications’ graduates soon, when I chanced upon an article about the greatness of All Black rugby captain Richie McCaw. One sentence summed up the most critical ingredient to his awesome success, and to career success- and will form the message of my talk to the graduates. Here it is:

A Simple Lesson From Calvin Klein To Help You Achieve Great Things

The image of a bronzed Adonis-like man, clad only in white briefs, got me very excited last week. My heart pumped faster. I was inspired. Energised. And I bet you feel the same way when you read why this happened to me. Here is that story.

The darkened seminar room at the Cannes Creativity Conference was a sanctuary, away from the glare of a brutal six months of relentless pressure, tough issues and a unforgiving workload. I was feeling depleted, and two days of presentations from global thought leaders on their insights on ‘what’s now and what’s next’ had failed to lift my spirits. Until the global Chief Creative Officer of Calvin Klein took the stage at an ‘off Broadway’ session, to explain how the company had built a global brand. What a story.

She then outlined the business’s four core operating guidelines- and it was Value Number 2 that grabbed my attention. I just loved it. It was the inspiration I needed to lift my head and say: “YES! Let’s get cracking.” Here is what that key Calvin Klein guideline says: