Tag Archives | cannes

A Powerful Career Tip That Will Grow On You

I’ve just made a major career blunder. Luckily, I caught myself just in time. Please- don’t make the same mistake! Here it is.

You can take the learning from this without going through the lesson yourself. I quit my big corporate job 18 months ago. I had a clear plan on what I wanted to build next. I hit the pavements with a bang! I was everywhere. The work literally poured in. Yet I was failing. I really was. I was neglecting to do this powerful recipe for success, and that is to… :

Why Cheating Is Over, Dude

The actor Will Smith gave me some brilliant advice this week. It’s the secret to business success today. Get it wrong, and you’re stuffed. Here it is.

I’ve never seen a Will Smith movie, nor paid him any attention. So when he spoke to a packed room at the Cannes Creativity Festival this week, I was ready to be underwhelmed. Well, he was brilliant. Impressive. Focussed, with a genuine purpose to make a difference. It was this advice given to him by his son, who he’d flippantly advised to cheat on his girlfriend rather than end a 10 year relationship, that was the deepest insight. Will’s son told him this:

Why I Love To Be Rubbished

When the boss of one of the biggest communications groups in the world rubbished me and my reputation for a full 10 minutes, why was my reaction one of delight and high fives? Here’s the answer.

A former colleague had a meeting with the boss of one of the world’s biggest marketing communications groups. Let’s call him ’The Boss’, with apologies to Bruce. A mutual associate beamed down the phone: “Our friend told me The Boss spent 10 minutes of their meeting rubbishing YOU.”

I was bemused. I’d never even met The Boss. I was far down the pecking order when our worlds were vaguely associated. How and why on earth had he even heard of me? Then I remembered what I had done to give him the absolute shits. You see, as I have got older, I have become obsessed with boldness – in saying what I really think and feel, and doing what I believe is the right best thing to do, irrespective of the consequences. Here’s the price I pay:

The Six Biggest Take-Outs from Cannes Lions 2014 & What We Need To Do About It

This is a one-off Possums post- different to the norm. Delete if not relevant to you. But if you are in business, and want to know the major, critical trends happening globally in marketing and communications, then do read this. It has some powerful insights

The annual Cannes Festival of Creativity means many different things to many different delegates.
Some party hard. Others connect. Lots go for the Awards. For me, it’s all about the content.

Out of all the content presented at this year’s conference held in June, there are six big take-outs for me that are front-of-mind. Not earth shattering. But for me, will help shape many conversations and focus for the months ahead. Here they are.

A Simple Lesson From Calvin Klein To Help You Achieve Great Things

The image of a bronzed Adonis-like man, clad only in white briefs, got me very excited last week. My heart pumped faster. I was inspired. Energised. And I bet you feel the same way when you read why this happened to me. Here is that story.

The darkened seminar room at the Cannes Creativity Conference was a sanctuary, away from the glare of a brutal six months of relentless pressure, tough issues and a unforgiving workload. I was feeling depleted, and two days of presentations from global thought leaders on their insights on ‘what’s now and what’s next’ had failed to lift my spirits. Until the global Chief Creative Officer of Calvin Klein took the stage at an ‘off Broadway’ session, to explain how the company had built a global brand. What a story.

She then outlined the business’s four core operating guidelines- and it was Value Number 2 that grabbed my attention. I just loved it. It was the inspiration I needed to lift my head and say: “YES! Let’s get cracking.” Here is what that key Calvin Klein guideline says:

How To Become Addicted to Deliberate Oxygen

I am becoming addicted to this. I feel guilty about doing it, and try to do it when no-one is watching. But that’s my problem. This is a wonderful addiction- and I am doing it right now. Want to join me?

You see, I am alone, four hours south of Sydney. I am alone to feed my lovely new addiction. I don’t have the courage to do it very often, but my family has sent me away now to take a double dose. Want to know what I am doing?