Tag Archives | cannes

How To Become Addicted to Deliberate Oxygen

I am becoming addicted to this. I feel guilty about doing it, and try to do it when no-one is watching. But that’s my problem. This is a wonderful addiction- and I am doing it right now. Want to join me?

You see, I am alone, four hours south of Sydney. I am alone to feed my lovely new addiction. I don’t have the courage to do it very often, but my family has sent me away now to take a double dose. Want to know what I am doing?

If You Don’t Want To be a Loser-Do This-Often

I have just done something so extraordinary for me that I am in shock. When I realized I’d done it, I was embarrassed, for a moment. Ok- in truth I usually do it at night. But today I did it in broad daylight, and in public! Have I gone absolutely fricken mad? No- and here’s why.

I think it was in John Grisham’s ‘The Firm’ that I read about the crazy world of high powered, dog eat dog lawyers, where each tried to out-do the other by billing more hours. No-one went on holiday because someone would knife you if you did, and take your job. Or was it a ‘Wall Street’ era story? Does not matter. Point is, if you are as paranoid and insecure as me, you’re always petrified that unless you put it in relentlessly, and kick goals constantly, you’re somehow going to be found out as a pretender and get the big boot out the door, into a world of selling bananas on street corners.

And that’s why I was so shocked when I realized what I had done, in bright sunlight, just an hour ago. . I quickly comforted myself with this reassurance, given to me by a media tycoon three years ago. It’s powerful. And so basic.

The Four Golden Rules To Getting Me To Hire You- Would You Get the Gig?

I get about 30 unsolicited job applications a week. I try to meet at least three ‘would-be’ recruits every 10 days. And when I do, I am searching for the four critical ingredients that make for a great hire. Without these ‘Golden Four’, you won’t make it with me. Here they are. Do you have them?

If you want a job in the marketing content and communications industry – in advertising, digital, PR and their sister disciplines – then follow these four Golden Rules when it comes to the all-critical job interview.

Seriously – I get asked about what qualifications are needed, what attributes a CV must show, what clever research a candidate must do prior to the interview conversation. For me, they count, but not a huge amount. What I am looking for, before anything else, are these four powerful and critical traits: