Tag Archives | career development

Are You Taking Care Of Your Most Powerful Asset?

It’s easy to make this one fatal career mistake. We neglect to nurture the most important asset we have to accelerate success as our careers evolve. Do so at our peril. Are you stuffing up?

Does this sound familiar? We get so absorbed working ‘in’ the business of what we do that we forget to work ‘on’ ourselves and our own ‘branding.’ We fail to keep building profile, reputation and ‘opportunity momentum.’ Oscar Wilde: “There is only one thing in life worse than being talked about, and that is not being talked about.”

Critical to career success is being talked about- positively- by people who have networks and influence. It’s classic ‘word-of-mouth’ marketing. We spend big time working on building word-of-mouth for product and company brands. We have to do the same for our professional brands – to build ‘goodwill equity’ over time with a small group of executives who will refer us to career opportunity. These rare supporters become your:

Want An Awesome Career? Buy A Pair Of Ataturk’s Binoculars

I just read a biography of great Turkish leader Ataturk, instrumental in the defeat of Australian forces at Gallipoli in World War 1. And it was at the most decisive moment of that battle that I learnt a lesson from Ataturk that is vital if we want robust, opportunity filled careers. Weird, but true. Here it is.

Ataturk was a mid-level commander at the time. He arrived at Gallipoli soon after Australian forces had landed, were streaming up this key hill, and with Turkish troops fleeing in panic. Within moments the Australians would have triumphed and history’s course changed forever. Ataturk ordered his men to stop, fix bayonets and drop to the ground. The approaching Australians saw this and, anticipating a Turkish charge, also dropped to the ground, and waited. In the ensuing lull, reserve Turkish troops arrived- many with big machine guns- , and the battle turned to a massive Australian defeat.

So where’s the lesson for our careers? Here’s the key sentence that provides the compass point:

5 Golden Rules For A Longer And More Vibrant Career

I’m 52, and usually the oldest guy in the room whenever I meet with colleagues at or our industry more broadly. How has this happened? How have I survived and prospered in a so-called ‘young person’s industry’? Here’s the answer, in 5 simple Golden Rules. They worked for me. Will they for you?

First, not a rule. Just a reality. To survive in business and ensure your career keeps evolving and remaining relevant, you have to work on yourself as a project. You have to work harder on yourself than you do on your job. Seriously. Get very serious about yourself and working on improving and developing yourself.

If You Want A Great Next Role Get Ill First

“It took me 130 coffees to land the ideal next role for me,” said my breakfast companion on Friday. 130 coffees, hey. Now that would make you pretty ill. And that’s the point of this story. You need to get ill if you want to secure the very best role you can. Here’s why.

I am a huge fan of making the grass greener on this side of the fence; to try to fix your current role so it is inspiring and great. But sometimes the reality is that we need to move on- and finding that outstanding, insanely perfect next role can be a daunting challenge.

As your career evolves and you get more senior, it becomes tougher for the perfect opportunity to ‘land’. And that’s where the ‘Get Ill First’ strategy comes into play. This is what it is and how it works.