It’s easy to make this one fatal career mistake. We neglect to nurture the most important asset we have to accelerate success as our careers evolve. Do so at our peril. Are you stuffing up?
Does this sound familiar? We get so absorbed working ‘in’ the business of what we do that we forget to work ‘on’ ourselves and our own ‘branding.’ We fail to keep building profile, reputation and ‘opportunity momentum.’ Oscar Wilde: “There is only one thing in life worse than being talked about, and that is not being talked about.”
Critical to career success is being talked about- positively- by people who have networks and influence. It’s classic ‘word-of-mouth’ marketing. We spend big time working on building word-of-mouth for product and company brands. We have to do the same for our professional brands – to build ‘goodwill equity’ over time with a small group of executives who will refer us to career opportunity. These rare supporters become your: