Tag Archives | career success

How To Win By Not Being The Best

Is this madness? “If you want to succeed, do NOT try to be the best at what you do.” No. It’s absolute magic. Here’s why.

Okay. It sure sounded like madness when I heard it. Then, in the next sentence, came the gem that can change careers and businesses- for the better.
This will make you think. It will challenge you. And if you can work out how to use it, will turbo-charged you to greater, faster success.

Here’s the story. The global advertising industry leader was live on satellite link from Europe, sharing with the 200 industry leaders in the room his counsel on how to thrive in fast changing times. His key message: Do not try to be the best at what you do. Instead:

The Absolute Secret To Success- But Be Warned, It Can Hurt!

The telecommunications executive looked at me expectantly, awaiting my answer to the most critical question of all: “How do I drive my career to ‘success’?” Oh- I knew the answer. And shared it. He was disappointed. As I knew he would be. Bet you will be too- because it is NOT EASY, though very, very simple. Here it is.

Many of us think about what ‘success’ means- what it looks like for me and how I’ll know when I get there. It’s one of life’s tough questions, and often takes years- if ever- for us to get clarity on ‘what’s it all about?’- for us. There is good news though. While nailing what ‘success’ means can be a long journey, the answer on how to get there is right in front of our noses. Seriously. Achieving ‘success’ is built around one very simple habit. And here it is.