If you want to have an incredibly successful, vibrant, long-lasting career, then please- there is no need to be a 100 percenter. All you need to be is a 5 percenter. Here’s why. I’ve just returned from the Cannes Creativity Festival. I paid my own way. No pointy end plane trip and five star hotel paid by a cosy corporate master. Just me. Backing myself. The reason I’m doing it is because of that secret to career longevity and success. Do this, and thrive. Here it is:
Tag Archives | career
Fear, doubt, uncertainty, self-criticism. That’s how it feels. Leadership can suck. That’s why I am putting my hand up for this. And you can too.
I gave a speech to 1,000 marketers recently, to a standing ovation. Surprising really, given I’d just told them they faced career extinction. Then I asked them this.
If you retire when you are 65 years old, how many years have you got to go?
Less than 10, between 10 and 20, 20 and 30? More than 30? For most, the answer is startling. They have a long road ahead of them. Given the massive pace of change, that future is uncertain. Here’s the brutal reality:
This is a time of business and career extinction. There’s also massive opportunity. Here’s a simple model on how to make sure you triumph through relentless change.
“Fintech” is exploding globally. Many banks are funding incubator hubs where Fintech start-ups beaver away trying to, wait for it, put the banks out of business. Bill Gates explained it a few years ago: “The world needs banking. The world does not need banks.” So the banks are smartly making sure they have a stake in anything that is likely to change the rules, and cannibalize their core business.
I gave two big speeches recently – to 1,500 marketing, digital and research industry leaders. My message was simple. Work on yourself as a project – harder than you work on your job – or end up on the career scrap-heap of has-beens. I told the Gates story, then challenged them, as I am you now, to do this exercise: think about what you do as a job and then fill in the blanks of this statement:
“How did you you know you wanted to become a pilot?” I asked Pilot Sam. His response had a twist. It’s a message critical for happy, thriving, long-lasting careers. There’s magic in this. Read on.
We were dining beside the Bosphorus in Istanbul, sipping raki after a stupendous meal. My guest was Pilot Sam, a senior Turkish Airlines captain with 11,000 flying hours.
I expected a story about his seeing a plane in the sky above as a kid, and his knowing instantly his passion was for flight. How nothing makes him feel as free or inspired as controlling an aircraft through the skies. How sunrises from 30,000 feet make you feel like you can touch the face of God. Okay- I am going on a bit- but you get the idea.
Instead, Pilot Sam told me this story. It has a big message: in fact, this secret to success and career happiness:
Having clarity on your true Purpose is the key to loving what you do: and doing what you love.
The most common question I am asked by the most ambitious, impatient emerging talent is this: “How do I fast-track building a successful career?” I tell them. And they really don’t like the answer. Do you?
The answer to building career success is simple. Well, in my view anyway. Let’s see if you agree. I share this perspective from a knowledge bank of 30 years of ‘in the trenches’ experience, of hiring, mentoring, and coaching thousands, of building, buying, merging and closing businesses, and of farewelling many under-achievers.
Here’s my view. Every single ‘successful’ person I have seen who has climbed rapidly up the corporate ladder has had these three attributes in spades. You must have all three. Two is not enough. Have a read, and then score yourself out of 10 against how you’re tracking right now against each (10/10 being ‘brilliantly’… 1/10 ‘an unmitigated disaster’). Here they are:
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