Tag Archives | change

The Six Biggest Take-Outs from Cannes Lions 2014 & What We Need To Do About It

This is a one-off Possums post- different to the norm. Delete if not relevant to you. But if you are in business, and want to know the major, critical trends happening globally in marketing and communications, then do read this. It has some powerful insights

The annual Cannes Festival of Creativity means many different things to many different delegates.
Some party hard. Others connect. Lots go for the Awards. For me, it’s all about the content.

Out of all the content presented at this year’s conference held in June, there are six big take-outs for me that are front-of-mind. Not earth shattering. But for me, will help shape many conversations and focus for the months ahead. Here they are.

A Simple Lesson From Calvin Klein To Help You Achieve Great Things

The image of a bronzed Adonis-like man, clad only in white briefs, got me very excited last week. My heart pumped faster. I was inspired. Energised. And I bet you feel the same way when you read why this happened to me. Here is that story.

The darkened seminar room at the Cannes Creativity Conference was a sanctuary, away from the glare of a brutal six months of relentless pressure, tough issues and a unforgiving workload. I was feeling depleted, and two days of presentations from global thought leaders on their insights on ‘what’s now and what’s next’ had failed to lift my spirits. Until the global Chief Creative Officer of Calvin Klein took the stage at an ‘off Broadway’ session, to explain how the company had built a global brand. What a story.

She then outlined the business’s four core operating guidelines- and it was Value Number 2 that grabbed my attention. I just loved it. It was the inspiration I needed to lift my head and say: “YES! Let’s get cracking.” Here is what that key Calvin Klein guideline says:

Why Taking The Exit Door Is The Key To Surviving In Fast Changing Times

It was 3 a.m. in my hotel room in New York. The fire alarm shattered the calm. What happened next stays with me vividly, every day. It sums up why so many fail to survive life threatening crises, or survive the change underway in business. Here’s why.

I thought the alarm would stop. It didn’t. All on our floor headed out into the corridor, dazed and scared. Someone screamed. I smelt smoke. The fire escape beckoned. But I stopped. I did not want to go through that door. And that hesitation sums up why so many fail to adapt to the tsunami of change underway in business. It’s summed up in an expression I heard last week. Simple. Powerful. Says it all. Here it is. Read it, embrace it, and survive.

Do Not Leave Your Job Without Reading This First

My colleague sat across the table from me last week. He’d just resigned. “I’ve loved my time here. I want to leave without burning any bridges,” he told me. And then said he wanted to depart within a very short time frame, which would leave his business leaderless and seriously destabilize staff and clients. He was about to commit one of the biggest career stuff ups we can make. Get this wrong, and it haunts you forever. Here it is.

I am a great believer in trying to make the grass greener on this side of the fence. Work hard to get your current roles better for you before jumping ship. But sometimes a move is the right course. Of course it is. The trick is to make an elegant exit.

When my colleague told me he want to depart very quickly, I shared a piece of advice with him from my heart, and from 30 years of experience in business. I can’t recall where I heard it, and I can’t find it online. I also don’t know whether I am articulating it correctly here. But frankly, it does not matter. It’s magical advice for protecting our reputations, our personal ‘brands’ and ensuring we don’t burn bridges. It’s very simple.

Achieve Your Goals Without Fail By Following This One Habit

My doctor just told me to lose 20 kgs. 20 kilograms!!! Do you know what I did? I immediately changed doctors. No- seriously- I bought a book by fitness guru Michelle Bridges. And almost immediately read a massive truth. Life changing. Here it is.

Burberry Australia MD Johnny Mutton told me this story. Australian cricket legend Steve Waugh was having his first ‘net’ practice session as a teenager with the Australian squad. Coach Bobby Simpson watched Waugh smashing the ball at every opportunity with youthful aggression.

“You’ll never make it as a top level Test batsmen playing like that,” he counseled a shocked Waugh. “But I wouldn’t bat like that during a real game,” replied Waugh. Simpson’s reply changed Waugh’s destiny. This is what he said:

The Magic Ingredient To Why Some Entrepreneurs Succeed, And Others Don’t

I have been in Asia meeting with a raft of independent digital, creative, PR, research, design and activation agencies- businesses built by hardcore entrepreneurs. Every one of these conversations proved to me that it is one simple ingredient that ensures success or failure. We need to learn this lesson if we are to survive in our careers. Here it is.

Actually, I knew the secret before I went traveling with CEO Mike to identify partners right for our Asian growth plans. An outstanding entrepreneur and business leader, David Tudehope, had shared it with me over a hurried lunch in Sydney a week prior. David founded Macquarie Telecom, and with his brother Aidan has built it into a major and resilient force in the Australian telecommunications market.

“David,” I asked. “What has been the secret to your success.” His answer will stay with me always, and has been front of mind as we’ve assessed potential partners in Asia.