Tag Archives | communications

Why I Love To Be Rubbished

When the boss of one of the biggest communications groups in the world rubbished me and my reputation for a full 10 minutes, why was my reaction one of delight and high fives? Here’s the answer.

A former colleague had a meeting with the boss of one of the world’s biggest marketing communications groups. Let’s call him ’The Boss’, with apologies to Bruce. A mutual associate beamed down the phone: “Our friend told me The Boss spent 10 minutes of their meeting rubbishing YOU.”

I was bemused. I’d never even met The Boss. I was far down the pecking order when our worlds were vaguely associated. How and why on earth had he even heard of me? Then I remembered what I had done to give him the absolute shits. You see, as I have got older, I have become obsessed with boldness – in saying what I really think and feel, and doing what I believe is the right best thing to do, irrespective of the consequences. Here’s the price I pay:

The Four Golden Rules To Getting Me To Hire You- Would You Get the Gig?

I get about 30 unsolicited job applications a week. I try to meet at least three ‘would-be’ recruits every 10 days. And when I do, I am searching for the four critical ingredients that make for a great hire. Without these ‘Golden Four’, you won’t make it with me. Here they are. Do you have them?

If you want a job in the marketing content and communications industry – in advertising, digital, PR and their sister disciplines – then follow these four Golden Rules when it comes to the all-critical job interview.

Seriously – I get asked about what qualifications are needed, what attributes a CV must show, what clever research a candidate must do prior to the interview conversation. For me, they count, but not a huge amount. What I am looking for, before anything else, are these four powerful and critical traits: