Tag Archives | David Maister

Two Inseparable ‘Must Haves’ For Success- Do You Have Them?

The two most critical ingredients to building successful businesses and careers are so very elusive. Yet without these two factors thriving in tandem, failure is guaranteed. How do you rank against each?

I was in New York two weeks ago exploring opportunity I’d been approached about. It was intoxicating, and seductive. I resisted temptation, though, and left with absolute clarity about what I want and will do next in my career. Not for me the global stage. Rather, all my energies will be focused more locally, helping leaders accelerate growth – growth of businesses, market value, reputation, team success, careers. I am bursting with excitement about how I can best help do this. Here’s the key. Achieving ‘success’ is built around two simple yet critical traits every one of us must have to reach goals:

The holy grail of consulting – do this and triumph

“We have to become a partner with our clients.” Dream on, says I. In 27 years working on clients, not one has ever viewed me as a partner: always as a supplier. Here’s why, and here’s how to become an indispensable supplier.

Becoming ‘partners with clients’ gets talked about a lot in agency world, but it has never happened to me. We’ve had deep, enduring client relationships, but none crossed the line to true partnership. Why do I say that? I always knew that if we stuffed up two times in a row (maybe three at a pinch), we’d be out. That’s not partnership- it’s a supplier relationship.

Our mission has to be to become our client’s most valuable, most indispensable supplier. To achieve this, we have to become TRUSTED ADVISORS. Here’s how.