Tag Archives | differentiation

How To Win By Not Being The Best

Is this madness? “If you want to succeed, do NOT try to be the best at what you do.” No. It’s absolute magic. Here’s why.

Okay. It sure sounded like madness when I heard it. Then, in the next sentence, came the gem that can change careers and businesses- for the better.
This will make you think. It will challenge you. And if you can work out how to use it, will turbo-charged you to greater, faster success.

Here’s the story. The global advertising industry leader was live on satellite link from Europe, sharing with the 200 industry leaders in the room his counsel on how to thrive in fast changing times. His key message: Do not try to be the best at what you do. Instead: