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Six proven steps to creating raving fans

The only thing worse than being talked about is not being talked about. I think it was Oscar Wilde who said it. And how true this is in business, so long as that talk is all positive.

Positive word of mouth about you from existing clients is the most potent weapon to winning new work and influence. But if you stuff up, and that word of mouth is negative, the impact can be devastating. Here’s six proven steps to creating raving fans, and to ensuring detractors are few and far between.

If you meet a client’s expectations of performance, they will tell one other person about you and about being satisfied. Exceed their expectations and they will tell five others. Not meet their expectations and they will tell ten. Yes- ten! The consequences of poor performance are massive! So follow these Six Proven Steps To Creating Raving Fans.