Tag Archives | jobs

Why We All Need To Be 60 Percenters To Survive

If our industry is to make it through this crisis, and if we’re to keep our jobs, we need to swallow bitter medicine.

This is what it tastes like: we need to volunteer NOW to take a 40% pay cut. Awful tasting medicine! Here’s why.

Do Not Leave Your Job Without Reading This First

My colleague sat across the table from me last week. He’d just resigned. “I’ve loved my time here. I want to leave without burning any bridges,” he told me. And then said he wanted to depart within a very short time frame, which would leave his business leaderless and seriously destabilize staff and clients. He was about to commit one of the biggest career stuff ups we can make. Get this wrong, and it haunts you forever. Here it is.

I am a great believer in trying to make the grass greener on this side of the fence. Work hard to get your current roles better for you before jumping ship. But sometimes a move is the right course. Of course it is. The trick is to make an elegant exit.

When my colleague told me he want to depart very quickly, I shared a piece of advice with him from my heart, and from 30 years of experience in business. I can’t recall where I heard it, and I can’t find it online. I also don’t know whether I am articulating it correctly here. But frankly, it does not matter. It’s magical advice for protecting our reputations, our personal ‘brands’ and ensuring we don’t burn bridges. It’s very simple.

The Four Golden Rules To Getting Me To Hire You- Would You Get the Gig?

I get about 30 unsolicited job applications a week. I try to meet at least three ‘would-be’ recruits every 10 days. And when I do, I am searching for the four critical ingredients that make for a great hire. Without these ‘Golden Four’, you won’t make it with me. Here they are. Do you have them?

If you want a job in the marketing content and communications industry – in advertising, digital, PR and their sister disciplines – then follow these four Golden Rules when it comes to the all-critical job interview.

Seriously – I get asked about what qualifications are needed, what attributes a CV must show, what clever research a candidate must do prior to the interview conversation. For me, they count, but not a huge amount. What I am looking for, before anything else, are these four powerful and critical traits: