Tag Archives | johnnie walker

Whiskey’s Wise Advice For Career Success in 2017

Want to make positive, big progress towards your career and life goals this year? Yes? Then do this. And right now!

How was your 2016? Some triumphs? Tough out there? Now’s a good time to reflect on how to move forward in your career. Here’s a tip. I was in Melbourne, overwhelmed with a sense of foreboding and impending doom. Minor setbacks had knocked the wind out of my confidence and mojo. I was in a funk. Lost in a tsunami of fear, pessimism, defeatism, catastrophising.

Then I saw a Johnnie Walker billboard. It gave me the answer to getting back in control and tackling 2017 with hope and optimism. This is what it said:

Lady Gaga Just Taught Me Something I Never Dreamt Of

I am writing this en route to Africa to give a speech of Possums highlights to a major business conference. The Inflight entertainment has a profile on Lady Gaga. Impressive woman! Gaga said one thing so critically important that I need to share it with you NOW. It has really depressed me. How does it make you feel?

Perez Hilton is a bit of an odd cove. But he sure as heck gets access to the stars. His profile with Lady Gaga was revealing. Gaga is clearly a genuine super star talent. And smart. And in many ways, a very positive role model. One thing she said got me thinking- and made me really sad.

In fact, Gaga’s insight built perfectly on a digital campaign I saw recently done for Johnnie Walker whiskey in China, based around this very frightening concept.