We just staged our annual STW Kick Off conference for our 400 most senior leaders. The feedback was amazing. “The most inspiring, impressive conference day of my career.” “Better than TED, better than Cannes.” We were overwhelmed with the impact. How had we pulled off such a triumph? The secret is this.
In planning our 2012 conference, CEO Mike set precise goals: “The 2012 conference needs to be an inspiring and insightful ideas-rich forum that gives our leaders deep value. It needs to demonstrate the power and influence of STW, and our clear leadership position. There is going to be a lot of salary sitting in that room so we had better make it worth their while. It needs to be world class.”
It was what the team did in that first hour that ensured the success of this event. It’s a tip proven to ensure an outstanding result every time, whenever you have a major goal to achieve. Here it is.