Heed this critical lesson from a young truffle farmer from the Luberon, Provence, if you are to safe-guard your career. Ignore it at your peril. Embrace it and thrive.
Johann was energized: “I quit banking to run my 90 year old grandfather’s farm. I am his sole heir, and needed to get involved. It was pretty run down. Some olive trees, and vines. I realized my only route to survival was to diversify- to add new revenue streams and offerings that could cater to a wider range of customer, and provide protection from seasonal factors beyond our control.
“I’ve planted more olives, have a ‘sponsor an olive tree’ program under way, have started farming truffles, have created a ‘truffle hunting’ tourist activity, we have bees for honey, offer wine crushing experiences, charge a fee for tourists to pick grapes and olives, and will also start fishing tours of the lake and river. It’s the only way we keep up with change, and leverage what this place has to offer.”
I listened in awe. Johann’s approach was so wise. And it struck me that it is exactly what anyone in business today needs to be doing if their careers are to thrive.