The actor Will Smith gave me some brilliant advice this week. It’s the secret to business success today. Get it wrong, and you’re stuffed. Here it is.
I’ve never seen a Will Smith movie, nor paid him any attention. So when he spoke to a packed room at the Cannes Creativity Festival this week, I was ready to be underwhelmed. Well, he was brilliant. Impressive. Focussed, with a genuine purpose to make a difference. It was this advice given to him by his son, who he’d flippantly advised to cheat on his girlfriend rather than end a 10 year relationship, that was the deepest insight. Will’s son told him this: