Tag Archives | presenting

Coco Chanel’s Secret To Winning Presentations – Every Time!

I have always rated myself (so modestly) as quite brilliant at new business pitches, and at structuring presentations to win. Deluded fool that I am! This became abundantly clear when I read this story about Coco Chanel. I suddenly realized how naive I was, and how badly I had got it wrong. Here’s the story.

I loved the theatre and acting as a young man. So new business pitches were an aspect of business I was immediately seduced by. The thrill of the chase, the creativity of shaping a great presentation, the fun of rehearsing, the theatre and drama of the pitch. That delicious taste of victory.

I spent years gathering techniques to deliver the perfect pitch, and to structure presentations so they are irresistible persuasive. The hit rate has been pretty good. It would have been much higher if I had heard this story about fashion icon Coco Chanel at the beginning of the journey. Here it is.

Three words to win ‘most boring thing in life’ contests

Guaranteed you often help create the most boring experience any human can be forced to endure. Here’s what it is, and also three words that will solve this forever.

Watching a two hour music concert of four year olds you’re not related to? Reading ancient ‘Knitting Weekly’ magazines in the doctor’s waiting rooms? Watching grass grow? None of these compare to what you make your colleagues and clients suffer when you, quite simply, bore their socks off. How do you do it? Same way I do.

By giving mind-numbingly boring presentations. Come on now – you know you do it. But fear not! Help is at hand. Here’s the one sure-fire way to guarantee yours will be the presentation everyone wants to turn up to!

7 Golden rules to giving great presentations

Speaking in public ranks close to death as amongst most people’s greatest fears. Yet being able to present well is a vital skill needed to succeed in most careers.

Presentations are critical ‘moments of truth’ – where we persuade prospects to hire us, existing clients to fund new campaigns, or colleagues and bosses to support our ideas. Yet we often neglect simple rules without which presentations will fall flat and fail.

Here are the 7 Golden Rules I have learnt to ensure I give winning presentations. And the first and most important was learnt from a man who epitomised Danny Devito on crack. In fact, injecting a bit of Hollywood into presentations is part of the secret. Here’s how.