Tag Archives | public relations

Why I Love To Be Rubbished

When the boss of one of the biggest communications groups in the world rubbished me and my reputation for a full 10 minutes, why was my reaction one of delight and high fives? Here’s the answer.

A former colleague had a meeting with the boss of one of the world’s biggest marketing communications groups. Let’s call him ’The Boss’, with apologies to Bruce. A mutual associate beamed down the phone: “Our friend told me The Boss spent 10 minutes of their meeting rubbishing YOU.”

I was bemused. I’d never even met The Boss. I was far down the pecking order when our worlds were vaguely associated. How and why on earth had he even heard of me? Then I remembered what I had done to give him the absolute shits. You see, as I have got older, I have become obsessed with boldness – in saying what I really think and feel, and doing what I believe is the right best thing to do, irrespective of the consequences. Here’s the price I pay:

The Four Golden Rules To Getting Me To Hire You- Would You Get the Gig?

I get about 30 unsolicited job applications a week. I try to meet at least three ‘would-be’ recruits every 10 days. And when I do, I am searching for the four critical ingredients that make for a great hire. Without these ‘Golden Four’, you won’t make it with me. Here they are. Do you have them?

If you want a job in the marketing content and communications industry – in advertising, digital, PR and their sister disciplines – then follow these four Golden Rules when it comes to the all-critical job interview.

Seriously – I get asked about what qualifications are needed, what attributes a CV must show, what clever research a candidate must do prior to the interview conversation. For me, they count, but not a huge amount. What I am looking for, before anything else, are these four powerful and critical traits:

The Passing of Steven Arif Abdullah Lyons and Why Love Endures

Eleven years ago this week a great friend died by my side in a hospital bed in Kuala Lumpur. I want to remember him today. Importantly, to remember the one thing about Steve that was insanely unforgettable. Read this post of his death, life and future, and you will never forget it. Promise.

A great leader is someone who knows how to inspire. Genuinely inspire. With time we forget what they said, we forget what they did, but we NEVER forget how the made us FEEL. Eleven years after his death, I remember crisply, clearly, vividly… how Steve Lyons made me feel. Invincible. Unbeatable. A king. A star. Wanted. Supported. And he made me feel loved. As he did many people across the region.

This is a story about Steve’s death. About the life he lead. The impact he made and left. And how Steve and his inspiring aura lives on- 11 years later. Quite simply, I publish below the email I sent to Steve’s massive circle of friends around the world just after he died. I know most of you don’t know Steve- it does not matter, give it a read. Some of you do. Enjoy the reminder!