Tag Archives | Satisfaction

How To Keep Clients Coming Back For More- And More

My favorite hotel stuffed up a critical ‘moment of truth’ last week. So basic. So damaging. And a powerful lesson for us all. If you have clients, then read this post. Follow this one tip, and you’ll keep clients longer- much longer. Here’s how.
 
I’ve stayed at the hotel once a month for 14 years. Loyalty personified. Last Tuesday, having booked my normal style of room on an important visit accompanied by family, I was given the worst room in the hotel- wrong bed configuration, and a heavy smoker clearly having recently frequented it. Wrong. All wrong. I asked to change rooms. Hotel fully booked. I asked again. Minimal response. “But it was not what I booked,” I pleaded.  Bad luck- it’s all we have. I rushed off to a meeting. Tried to resolve by phone. The outcome- it does not matter. Here’s the point.
 
This hotel failed in the most basic imperative of outstanding client service. Here it is: