There has been more change in the past 5 years than the previous 50. Change will never be this slow again. To survive, we have to embrace a brand new four letter word. Without it, our careers and businesses will soon be history.
At the Cannes Creativity Festival in June 2011, I learnt a just-invented four letter word which I now use ten times a day: at work, when coaching myself, even with my children.
It’s a word that captures an attitude which is critical if we are to keep ahead of and thrive through the avalanche of change happening in business, and in our lives.
The word is Ebne…. And this is what it means.