“You’re fired!” Nothing hurts more than losing a client, so hard fought to win in the first place. Yet the reasons for ‘getting fired’ are usually one of these five major mistakes.
I’ll never forget that client CEO firing me. We were out. Worse still- we absolutely deserved it. I still dream about it. And of the other few times my agency ‘got fired.’
Winning new business is a great feeling. There’s that early honeymoon phase, and then often, over time, we start to under-deliver. Work flows dwindle. Or the client puts the account out for re-pitch. Occasionally you get the ‘it’s over’ phone call. Whichever way it comes, it hurts.