Tag Archives | success

Look In The Mirror- Can You See This Fatal Flaw?

We were celebrating our client’s triumph in the most hostile takeover in Australian corporate history when its Chief Executive sobered the mood with a warning that has stayed with me ever since. It is a massive ‘watch out’ for businesses and ourselves. Do you suffer from this fatal flaw?

When client Campbell Soup Company launched a takeover bid for Australian biscuit maker Arnotts in 1991, the newspaper headline screamed : ”US Cookie Monster Wants To Gobble Our Arnotts.” So began a hugely emotive and aggressively fought takeover war, which ended with Campbell’s gaining control at the last gasp against all expectations.

The celebration cocktail party was in full swing a few weeks later, all the advisors and client executives in fine form, when Campbell CEO David Johnson (coincidentally- an Australian), gave us this chilling warning during his speech. “Enjoy the moment, “he said, “but be very careful. Because, remember this…..”

The Absolute Secret To Success- But Be Warned, It Can Hurt!

The telecommunications executive looked at me expectantly, awaiting my answer to the most critical question of all: “How do I drive my career to ‘success’?” Oh- I knew the answer. And shared it. He was disappointed. As I knew he would be. Bet you will be too- because it is NOT EASY, though very, very simple. Here it is.

Many of us think about what ‘success’ means- what it looks like for me and how I’ll know when I get there. It’s one of life’s tough questions, and often takes years- if ever- for us to get clarity on ‘what’s it all about?’- for us. There is good news though. While nailing what ‘success’ means can be a long journey, the answer on how to get there is right in front of our noses. Seriously. Achieving ‘success’ is built around one very simple habit. And here it is.

What Steve Jobs, Picasso and Sir Stamford Raffles Had In Common- And I Stole It!

Jogging by the river in Singapore last week, I stumbled upon the statue of the ‘founder’ of Singapore Sir Stamford Raffles, being freshly painted. It reminded me of something I stole from him once- and something I want you to steal from me. Seriously. Here it is. Take it.

Some dispute that Sir (Thomas) Stamford Raffles actually founded Singapore, but it’s a moot point. He had a vision for what this small fishing port could become, set the path, and went on to achieve much in his short life. He died aged 46.

But here’s the thing- most of Raffles’ ideas were not his own. Neither, according to the recent biography “Raffles and The Golden Opportunity”, were his ‘discoveries and his enthusiasms.’ You see- Raffles had a crystal ball apparently, and could see what built the success of both Pablo Picasso and Steve Jobs. Quite simply, Raffles built his success on one critical habit.

The World’s Most Powerful Aphrodisiac – And The Top Three Tips On Where To Get It

“Power is the great aphrodisiac,” Henry Kissinger famously said. But not for me. My constant search over 25 years for more responsibility, control and power never led to any success in that department, sadly. What the journey did give me was a brutal lesson about the price involved with ambition. It’s a price to pay with great caution. Here’s why.

I wrote about this last week in a major industry on-line magazine. About 50 people emailed me, agreeing, disagreeing. I share it with Possum readers now. Here’s the story. A young man came to see me a few weeks ago. “Please help,” he asked. “I am 24. I want to be a CEO in my industry by age 35. How do I do it?” My heart sank. I saw myself sitting there, 30 years earlier. Same ambition. Same desire. I knew so well why he wanted it. But also knew the price he would have to pay to get there.

I concluded the very best advice I could give him was this. It’s harsh, but true, and from my heart. Maybe there is a message in it for you?

Do You Have The Critical X Factor To Survive?

This might shock you. To succeed in business today, you have to do something dramatically different. Don’t do it, and die. Seriously. Read on to find out what it is, and then ask yourself: do I have it? Do you?

The hard reality today for marketers and agencies is the three traditional “must haves” for businesses to succeed are no longer enough. With change accelerating, we now must also have one extra, powerful attribute, without which we will not survive.

I lived a great example of it last week at The Intercontinental Hotel in Singapore. The Intercon is a good hotel for sure, fast service and the price is standard. But it had one powerful extra offer that makes all the difference. Read on to find out.

The Four Golden Rules To Getting Me To Hire You- Would You Get the Gig?

I get about 30 unsolicited job applications a week. I try to meet at least three ‘would-be’ recruits every 10 days. And when I do, I am searching for the four critical ingredients that make for a great hire. Without these ‘Golden Four’, you won’t make it with me. Here they are. Do you have them?

If you want a job in the marketing content and communications industry – in advertising, digital, PR and their sister disciplines – then follow these four Golden Rules when it comes to the all-critical job interview.

Seriously – I get asked about what qualifications are needed, what attributes a CV must show, what clever research a candidate must do prior to the interview conversation. For me, they count, but not a huge amount. What I am looking for, before anything else, are these four powerful and critical traits: