Tag Archives | twilight zone

Fighting Back: Selling Ideas In The Twilight Zone

Agency leaders take heart! Our clients need us and what we can deliver to their businesses now more than ever. But we need to tread cautiously.

Why We All Need To Be 60 Percenters To Survive

If our industry is to make it through this crisis, and if we’re to keep our jobs, we need to swallow bitter medicine.

This is what it tastes like: we need to volunteer NOW to take a 40% pay cut. Awful tasting medicine! Here’s why.