I posted this story when I first launched this blog. Many missed it, so apologies if you didn’t, as here it is again. It’s one of the best ideas I’ve seen. It’s all about one simple yet clever idea that will drive your business. It’s a beauty.
It started when Andrew Parker sent me a dozen mangoes and a bottle of French champagne.
With that gesture I learnt the secret to guaranteeing a steady flow of referrals and new revenue to any consulting services firm.
And it’s referrals- positive word of mouth about you from a credible business person to another business person- that fuels our success.
Andrew called it his MICRophone program. It is a brilliant idea, and it drives growth. This is how it works.